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Arthshastra Indian Journal of Economics & Research

ISSN: 2278-1811 Frequency: Quarterly Peer Review: Double-blind Published since: 2012 Language: English
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Linkages Between Credit Cards and Consumers’ Impulsive Buying Behavior : An Empirical Analysis

Open Access Original Article

Linkages Between Credit Cards and Consumers’ Impulsive Buying Behavior : An Empirical Analysis

Amit Kumar Singh1,  Sandeep Kumar Goel2,  Rohit Kumar Shrivastav3,  Kritika Chahar4

1 Professor, Department of Commerce, Faculty of Commerce and Business, Delhi School of Economics, University of Delhi, Delhi - 110 007

2 Associate Professor, Department of Commerce, Acharya Narendra Dev College, University of Delhi, Govindpuri, Kalkaji, New Delhi - 110 019

3 Assistant Professor, Department of Commerce, Dr. Bhim Rao Ambedkar College, University of Delhi, Yamuna Vihar, Delhi - 110 094

4 MBA (IB) Student (Final Year), Department of Commerce, Faculty of Commerce and Business, Delhi School of Economics, University of Delhi, Delhi - 110 007

Volume 10
Issue 4
Pages 8–23
Year 2021
Received: June 10, 2021 Accepted: Nov. 15, 2021
Abstract

The demand for credit cards in the Indian banking sector has been increasing in the last few years. In its most basic form, a credit card scheme is a method of obtaining credit through rental transactions in which the cardholder can purchase on credit up to the amount agreed upon with the credit card business by using the card rather than cash. This paper focused on understanding whether credit cards help consumers save or put them under debt. It further built a model that will help detect the defaulters in the real world. The paper adopted a conclusive research design with a questionnaire-based research method and collected data from 184 respondents. The random forest technique was applied to analyze the data. The results indicated that customers who did not manage their funds had high chances of falling into the trap of debt, and there was a strong correlation between variables such as repayment of previous bill, billing amount, and payment of present bills. These variables were found to be relatively stronger together in predicting about the customers.

Keywords Credit Card Plastic Money Reward Points Convenience Impulsive Buying Behavior Debt Random Forest Technique Plastic Money
How to Cite

Amit Kumar Singh, Sandeep Kumar Goel, Rohit Kumar Shrivastav, Kritika Chahar (2021). Linkages Between Credit Cards and Consumers’ Impulsive Buying Behavior : An Empirical Analysis. Arthshastra Indian Journal of Economics & Research, 10(4), 8–23. https://doi.org/10.17010/aijer/2021/v10i4/168221

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