Kundu, Amit, and Arabinda Bhattacharya. “Measuring Uncertainty and Its Strategic Implications”. Prabandhan: Indian Journal of Management 10, no. 2 (February 1, 2017): 26–40. Accessed December 18, 2025. https://indianjournalofeconomicsandresearch.com/index.php/pijom/article/view/110630.