Shetty J., Swapna, Mahesh P. G., and Ganavi K. K. “Loyalty Influencers in Adolescents : Evidence from Emerging Markets”. Prabandhan: Indian Journal of Management 16, no. 9 (September 1, 2023): 26–42. Accessed December 18, 2025. https://indianjournalofeconomicsandresearch.com/index.php/pijom/article/view/173165.