Bajaj, Karuna, and Smita Mehendale. “Food - Delivery Start-Ups : In Search of the Core”. Prabandhan: Indian Journal of Management 9, no. 10 (October 1, 2016): 42–53. Accessed December 17, 2025. https://indianjournalofeconomicsandresearch.com/index.php/pijom/article/view/103073.