Volume 17, Issue 9, September 2024

Published: 2024-09-16

Articles

  • Effect of Parasocial Commitment and Breakup with a Fictional Character on Purchase Intention

    Abhay Grover, Nilesh Arora
    8-23
    Abstract views: 293 times| Download: 145 times
    DOI: https://doi.org/10.17010/pijom/2024/v17i9/173939

  • The Impact of Artificial Intelligence on Digital Employee Engagement

    Abhilasha Dixit, Rimjhim Jha, Ruturaj Baber, Prerana Baber
    24-43
    Abstract views: 735 times| Download: 344 times
    DOI: https://doi.org/10.17010/pijom/2024/v17i9/173940

  • Assessing the Skill Sets from the NEP Policy 2020: Scale Development and Validation

    Spoorthy Reddy M., Pavithra V., Mary Rani Thomas
    44-59
    Abstract views: 476 times| Download: 161 times
    DOI: https://doi.org/10.17010/pijom/2024/v17i9/173941

  • Understanding the Sustainability Perspectives of City Tourism: Directions for Strategies and Future Research

    Sabari Shankar Ravichandran
    60-69
    Abstract views: 221 times| Download: 94 times
    DOI: https://doi.org/10.17010/pijom/2024/v17i9/173942