01
Original Article
Open Access
Linkages Between Credit Cards and Consumers’ Impulsive Buying Behavior : An Empirical Analysis
Amit Kumar Singh, Sandeep Kumar Goel, Rohit Kumar Shrivastav, Kritika Chahar
· pp. 8–23
DOI: 10.17010/aijer/2021/v10i4/168221
The demand for credit cards in the Indian banking sector has been increasing in the last few years. In its most basic form, a credit card scheme is a method of obtaining credit through rental transactions in which the cardholder …
Keywords:
Credit Card, Plastic Money, Reward Points, Convenience, Impulsive Buying Behavior, Debt, Random Forest Technique, Plastic Money
02
Original Article
Open Access
National Rural Livelihood Mission and Women Empowerment in Nagaland : An Approach Based Village Study
Giribabu M.
· pp. 24–35
DOI: 10.17010/aijer/2021/v10i4/168222
Indian society is patriarchal in nature and always tried to suppress and subordinate women in different facets of literature, social norms, and in other religious & mythological texts. The introduction of self-help groups in India was considered one of the …
Keywords:
NRLM, Economics of Gender and Well-Being, Empowerment
03
Original Article
Open Access
Awareness of Loan Defaulters of LAMPS about Membership and Loans : A Review
S. Senthil, D. Thiruniraiselvi
· pp. 36–48
DOI: 10.17010/aijer/2021/v10i4/168223
The study assessed the level of awareness, particularly about membership and loans, of loan defaulters among scheduled tribe members of large-sized multi-purpose cooperative societies. The research was conducted in two of the five large area multi-purpose societies (LAMPS) functioning in …
Keywords:
LAMPS, Tribal, Membership, Loans, Knowledge, Awareness
04
Original Article
Open Access
Book Review : On the Origins of Money
Soma Dhar
· pp. 49–52
DOI: 10.17010/aijer/2021/v10i4/168224
The book, On the Origins of Money, provides an appraisal of money by Carl Menger. The author evaluates money as a private affair that strengthens to reduce barter costs. The writer describes the property of money as saleableness. Albeit the …
Keywords:
Degree o Saleableness, Barter System, Medium of Exchange